If you are developing information products, ecourses, ebooks, book, mini-courses that targets the baby boomer market, here are four critical factors to consider:
1. Boomers want informational materials that have substance, not fluff.
2. Boomers want information products that are relevant. Make sure you are providing information that can be put to use, not just theory.
3. Boomers want education sources of the highest quality. Back up your facts and figures. Use language that speaks to the experiences of this age group.
4. Boomers want information that is easily accessible. Therefore, online courses and eproducts can be particularly attractive.
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